on August 01, 2026
From furniture workshop to new Nasdaq listing: How S’pore retailer is making a mark across Asia
* First published in The Straits Times on 2 October 2024.
Empowered by EnterpriseSG's support, HomesToLife is expanding its business footprint, leveraging local insights and networks to drive its global ambitions.
Three thousand kilometres away from Singapore, a home-grown furniture retailer is making its mark in India.
Since 2022, HomesToLife has opened four stores across major Indian cities including Mumbai, Bangalore and Hyderabad, with more expected in the coming years.
HomesToLife, the flagship retail brand of HTL International, is driving the group’s global expansion as it celebrates nearly 50 years of furniture-making.
Leading this rapid growth is the brand’s general manager and second-generation leader Celeste Phua, 39, who is now exploring opportunities in regional markets with the India expansion plan on track.
To fund this next phase of growth into markets such as Indonesia, South Korea and Malaysia, HomesToLife Singapore was listed on Nasdaq last month, raising US$5 million (S$6.71 million) from the listing.
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